Can phygital marketing close the communications gap at Christmas?
In our latest article, Andrea Candy from Zipform Digital explains what phygital marketing is, and how it could help create a connected experience for customers during the Christmas period.
SMS in customer communications
In this article, we share five examples from the last few years that have created a fresh new perspective on the role of SMS in customer communications.
Powerful partnerships: Leveraging AI for customer experience
Within the rapidly changing customer communications environment, the ability to harness the power of data analytics and Artificial Intelligence (AI) offers a strategic advantage to any business with the desire to change the narrative around customer churn and improve the customer experience. SmartMeasures and Zipform Digital have partnered up to provide a unique AI powered customer experience.
Leadership and mentoring at Zipform Digital
In this exclusive interview with Richard Vaughan, General Manager and Andrea Candy, Head of Growth and Customer Relationships - we discovered more about their personal leadership styles and how the increased focus on mentoring at Zipform Digital is creating leaders for the future.
Customer communications in 2022
Andrea Candy is the Customer Relationship Manager at Zipform Digital, one of Australia’s largest customer communications management providers. She discusses how COVID-19 has changed the way in which businesses communicate with their customers.
An interview with Andrea Candy
Andrea Candy has been the Customer Relationship Manager at Zipform Digital for nearly 5 years. With International Women’s Day shedding a light on breaking the bias this year, we sat down with her to find out more about her role in this previously male dominated industry.
The rebirth of direct mail
Andrea Candy from Zipform Digital examines the forgotten marketing channel of direct marketing in this opinion piece.