Multi-channel marketing in 2023
With Zipform Digital sending millions of emails, SMS’s and direct mail pieces on behalf of clients every month around Australia, we hold a wealth of data and insights on trends in the industry.
In this article, we look at the state of play for multi-channel marketing in 2023, and what marketers can expect to see.
The rebirth of direct mail
Andrea Candy from Zipform Digital examines the forgotten marketing channel of direct marketing in this opinion piece.