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Multi-channel marketing in 2023
With Zipform Digital sending millions of emails, SMS’s and direct mail pieces on behalf of clients every month around Australia, we hold a wealth of data and insights on trends in the industry.
In this article, we look at the state of play for multi-channel marketing in 2023, and what marketers can expect to see.
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The rebirth of direct mail
Andrea Candy from Zipform Digital examines the forgotten marketing channel of direct marketing in this opinion piece.