Direct Marketing Solutions – Print
In today’s digital-first world, print still cuts through. For marketers, combining the impact of tangible, personalised mail with digital channels builds stronger connections, drives engagement and can deliver greater campaign ROI.
Print is still a powerful tool for marketers. Its very tangibility builds trust, credibility and lasting recall — attributes that digital channels often struggle to achieve.
At Zipform Digital, we help marketers integrate printed direct marketing into their campaigns to amplify reach and improve ROI. Using targeted, data-driven campaigns and high-impact creative print, we help marketers engage their customers and increase campaign effectiveness.
Our team of direct marketing print specialists work with each client to optimise every stage of their campaign — from audience targeting and data washing to production and delivery. With advanced technology, decades of expertise and end-to-end campaign support, we make sure that your print direct mail campaigns work smarter.
Our direct mail services include:
- Postal management with extensive Australia Post experience to optimise cost and timing
- Professional data services: including customer segmentation and deduplication, and demographic profiling
- Acquisition strategies: list sourcing, demographic targeting, and unaddressed mail
- Personalised direct mail pieces using smart data
- Integrated acquisition campaigns leveraging Australia Post’s Campaign Targeter product
- Flexible print options to match your budget and timeframe — digital print or high-speed HP Inkjet
- Creative campaign enhancements: custom folds, gluing, die cuts and high-speed envelope inserts