As digital channels become more crowded, direct mail is making a strategic comeback in 2024. Smarter targeting, personalised creative and better data integration are transforming physical mail into a powerful engagement tool. This article explores the key direct mail trends reshaping customer communications and driving stronger connections this year.
With more than a decade of experience at Zipform Digital, Richard Jose was a natural choice to step into the business-critical role of Product Owner for digital solutions. Working closely with teams across Australia, he helps drive innovative operating models that are shaping the future of customer communications management and delivering stronger digital business outcomes.
In this article, Richard Vaughan from Zipform Digital explains what it means to have the right customer communications partner on board for energy retailers in what is an extraordinarily highly regulated industry.
Leadership today goes beyond financial results, demanding accountability, trust and the ability to lead diverse, distributed teams. In this interview, Zipform Digital leaders Richard Vaughan and Andrea Candy share their leadership styles, mentoring approach and insights from more than 30 years guiding the business through industry change and digital transformation.
Andrea Candy is one of the most respected marketing professionals in Western Australia – with a name that is synonymous with print and digital communications solutions. Presently the Head of Growth & Customer Relationships at Zipform Digital, in a recent interview we found out more about her career path, industry advocacy and love of home renovations.
Multi-channel marketing now extends far beyond traditional media, with channels like SMS, email, social media, short-form video and influencers sitting alongside TV and radio. Drawing on insights from millions of customer communications sent each month, Zipform Digital explores the state of multi-channel marketing in Australia and what marketers can expect in 2023.
Alexis Williams is a positive and inspiring leader who brings a unique perspective to her role as Customer Service Manager at Zipform Digital. After transitioning from a career as a Primary School teacher seven years ago, she now leads strong client relationships and teams built on resilience and positivity. We sat down with Alexis to learn more.
Zipform Digital is modernising the way mail is produced, helping clients meet Australia Post delivery deadlines and protect cash flow through faster invoice delivery. Richard Vaughan, General Manager of Zipform Digital, shares how new, cutting-edge production technology is giving clients a competitive edge in an increasingly time-sensitive communications environment.
In an increasingly complex digital landscape, secure and reliable infrastructure has never been more critical. We spoke with Zipform Digital's IT Manager Travis Earl about his role in safeguarding systems, navigating change and supporting the business through more than 15 years of technological evolution.
An effective data management solution can be critical to gaining a competitive advantage by harnessing the power of your customer information. In effect, it’s corporate gold. In this article, we investigate the top four data management trends for 2023.