The state of SMS marketing in Australia
Zipform Digital’s exclusive consumer research from last month into the state of SMS marketing in Australia revealed some startling insights into the mindset of consumers. Read the full report.
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Can phygital marketing close the communications gap?
Phygital marketing combines physical and digital experiences to create meaningful customer engagement. As technology advances, businesses can better connect online and offline touchpoints. Andrea Candy from Zipform Digital explores how phygital marketing can enhance Christmas campaigns, drive engagement and improve customer experience during the peak holiday period.
SMS in customer communications
Australians send more than 85 million text messages every day, making SMS one of the most effective channels for customer communications and SMS marketing. With advances in mobile technology, businesses now have more opportunities to create engaging, personalised SMS campaigns that drive real results. Explore five examples that highlight innovative uses of SMS in customer communications.
Is print the safer option?
In an era of scams, data breaches and digital mistrust, many Australians question the security of email and paperless billing. While digital offers convenience, research shows strong consumer confidence in print for storing important information. Is print poised to regain trust in customer communications?
Transforming the Local Government Experience
Digital transformation for Local Government doesn’t have to be complex or costly. Our secure, cost-effective digital portal gives councils and ratepayers easy access to current and historical rates notices, improving customer experience while reducing operational costs and meeting growing expectations for online access to bills and information.
Reducing Zipform Digital’s Carbon Footprint
ISO 14001 is one of the world’s most respected environmental certifications. Zipform Digital CEO Richard Vaughan reflects on the work, commitment and leadership required to achieve this global accreditation. ISO 14001 is the international standard for environmental management systems (EMS),…
18 Months on: Agile Working at Zipform Digital
Eighteen months ago, Zipform Digital introduced a more agile way of working, creating a collaborative, adaptive workplace and strengthening value-driven client partnerships. We spoke with CEO Richard Vaughan and Delivery Model Owner Alexis Williams about the journey, lessons learned and how the new delivery model is shaping the business today.
Powerful partnerships: Leveraging AI for Customer Experience
In a rapidly evolving customer communications landscape, data analytics and Artificial Intelligence (AI) are becoming powerful tools for reducing customer churn and improving experience. By turning insights into proactive, personalised communications, Zipform Digital enables organisations to build stronger relationships, increase retention and deliver long-term value through smarter customer engagement.
Charles Weiss: from physicist to software developer
Dr Charles Weiss has been a key member of Zipform Digital’s software development team for over two years. With a PhD in Physics and a passion for problem-solving, Charles works on core automation technologies powering email, SMS and print communications. We spoke with him about this fast-growing and fascinating field.
Tim Holroyd – a recipe for success
With decades of experience in customer communications across energy, banking and insurance, Tim Holroyd brings deep industry knowledge and a calm, solutions-focused approach. In this article, Tim shares his recipe for success and what drew him to Zipform Digital’s Perth-based, client-driven and flexible working environment.