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Can phygital marketing close the communications gap?

Phygital marketing combines physical and digital experiences to create meaningful customer engagement. As technology advances, businesses can better connect online and offline touchpoints. Andrea Candy from Zipform Digital explores how phygital marketing can enhance Christmas campaigns, drive engagement and improve customer experience during the peak holiday period.

SMS in customer communications

Australians send more than 85 million text messages every day, making SMS one of the most effective channels for customer communications and SMS marketing. With advances in mobile technology, businesses now have more opportunities to create engaging, personalised SMS campaigns that drive real results. Explore five examples that highlight innovative uses of SMS in customer communications.

Is print the safer option?

In an era of scams, data breaches and digital mistrust, many Australians question the security of email and paperless billing. While digital offers convenience, research shows strong consumer confidence in print for storing important information. Is print poised to regain trust in customer communications?

Transforming the Local Government Experience

Digital transformation for Local Government doesn’t have to be complex or costly. Our secure, cost-effective digital portal gives councils and ratepayers easy access to current and historical rates notices, improving customer experience while reducing operational costs and meeting growing expectations for online access to bills and information.